You check out on Coursera's own site. Members earn 30 points for heading to buy.
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each A has two dimensions. For instance, acceptability is functional and psychological. Affordability encapsulates the ability and willingness to pay, and accessibility focuses on availability and convenience. Lastly, awareness looks at product and brand knowledge.
Copies the link with your caption. Grab a username to bank points across devices.
More about the merchant on its brand profile.
Trade the points you've earned to push this up Trending and the homepage, and to the top of its category, where more readers will find it.
Stop the scroll and capture your audience’s attention. Craft Canva Tiles is an intermediate course for marketers and creators who want to produce engaging, o…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. Yo…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
This course is for professionals new to Microsoft 365 Copilot who want to build confidence using AI for communication and collaboration. No prior experience…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
Learn how to provide world-class customer service. Understand the difference between customer service, customer support, and customer experience. Throughout…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
In this course, you’ll explore what it means to lead with intention, drive performance, and create a culture of accountability in today’s fast-paced workplac…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
This course establishes a foundation in practical acting techniques designed to enhance communication efficacy and confidence within professional and global…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
You can’t always know what’s coming, but you can imagine it. You have the ability to embrace new ideas and stay hopeful about the future. That’s what futures…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, ma…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
Examines data mining perspectives and methods in a healthcare context. Introduces the theoretical foundations for major data mining methods and studies how t…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
This Basics of Ethereum course offers a comprehensive exploration of blockchain technology and its applications, equipping you with the skills to navigate th…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
In this culminating course in the Patient Safety and Quality Improvement Specialization, you will apply the skills you have acquired across the previous six…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
This course will give you a glimpse into six different areas of American law: Tort Law, Contract Law, Property, Constitutional Law, Criminal Law, and Civil P…
0 boosts in the last 24h
Affiliate link: if you complete a purchase, we may earn a small commission at no extra cost to you.
Prices and conditions are as listed by each merchant and may change. If you complete a purchase or form, we may earn a small commission at no extra cost to you.
Following an offer here banks 10 points on this device — once per page, within the 500 points a day anything on the site can earn.Explore curated deals from top brands across every category.
Be the first to review
Loading comments…