Advanced Google Analytics 4: Optimization and Attribution

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Learn how to optimize marketing performance using Google Analytics 4 (GA4), Google Ads, Looker Studio, and BigQuery in this advanced analytics course. This hands-on training helps marketers automate insights, analyse attribution paths, and build AI-driven dashboards to improve campaign ROI using modern marketing analytics strategies. In Module 1, you will begin by learning how to connect GA4 with marketing and reporting tools. The course shows how to integrate GA4 with Google Ads and Looker Studio to automate reporting and generate faster insights. Next, you will explore advanced audience segmentation to create predictive audiences and apply personalization strategies using GA4 data. You will also learn multi-touch attribution analysis to understand how different marketing channels contribute to conversions and how to optimize campaign budgets using GA4 attribution models. The course ends with a practical capstone project where you build dashboards, automate reporting workflows, and design a campaign optimization plan. By the end, you will: • Build automated GA4 dashboards using Looker Studio • Create predictive audiences and personalization strategies • Analyse attribution models to improve campaign ROI • Integrate GA4 with Google Ads and BigQuery • Develop a data-driven campaign optimization strategy This course is ideal for: • Digital marketers optimizing campaigns with GA4 • Marketing analysts learning advanced analytics • Professionals upgrading Google Analytics skills • Marketing teams seeking automated reporting Start applying advanced GA4 techniques to make smarter marketing decisions with confidence. Disclaimer: This is an independent educational resource created by Board Infinity for informational and educational purposes only. This course is not affiliated with, endorsed by, sponsored by, or officially associated with any company, organization, or certification body unless explicitly stated. The content provided is based on industry knowledge and best practices but does not constitute official training material for any specific employer or certification program. All company names, trademarks, service marks, and logos referenced are the property of their respective owners and are used solely for educational identification and comparison purposes.